Because these magazines teach everything they have in the United States, and. are simply a boost for the United States. It is impossible, with the competition we have, for any man, I do not care what amount of money he may have to invest, to establish a magazine in Canada that can hold its place. He cannot get the circulation that will warrant the advertising rates, and if a man spent two or three million dollars trying to establish a Canadian magazine, he could not succeed in competition with the magazines from the United States. If it were necessary, I could recite to this House a score of magazines that have been started in this country, and a large amount of money spent in trying to establish them, but without success. The Canadian Courier was one paper that was started. Something like a quarter of a million dollars was expended upon it. There was a really patriotic motive behind the publisher in that case; he did his best to establish a Canadian magazine to express Canadian sentiment, to be a market for Canadian writers and Canadian illustrators. After spending a large amount of money, he was compelled to suspend publication. The same thing applies to many other Canadian magazines. The Local Council of Women started the Canadian Century; but they were unable to carry on their magazine, although that is a very large organization. I do not suggest that a change should be made now; but at the next session, I should like to
see the Minister of Finance (Mr. Fielding) go into this question very fully, in order to find out if there is not some way of affording to Canadian publishers a measure of protection that would make it possible for real Canadian magazines to be established in this country. The best success that has been obtained in the way of a general magazine is, I think, by Maclean's, and yet I venture to say that it is not a money-making proposition by any means. No Canadian magazine will be a money-making proposition unless some impost is put on the finished article coming in from the United States.
Subtopic: CUSTOMS TARIFF