Mr. Mel Gass (Malpeque):
Mr. Speaker, today I would like to address an area of concern to me which affects the tourist industry in Canada. The tourist industry is a rather seasonally based industry which is affected by many factors. To have a successful year, tourism must rely on weather conditions. Being actively involved in the tourist industry on Prince
Edward Island during the summer months, I certainly know the importance of good weather to the industry. Our particular tourist industry on Prince Edward Island relies on good summertime weather to encourage tourists to come to the area. In light of this, I would like to discuss the importance of weather forecasting to the tourist industry.
There must be more emphasis placed on sunshine. I realize that weather forecasters must project the weather as it exists, but I cannot help but feel that there has always been an emphasis placed on the negative aspects of weather conditions. Emphasis should be placed on the positive aspects of the weather, such as the percentage of sunshine in a forecast.
Weather forecasters seem to deal with determining the negative factors of the weather. The probability of precipitation is determined, rather than the amount of possible sunshine for the day. For example, a broadcaster will say that there is a 10 per cent chance of rain, rather than a 90 per cent chance of sunshine. I feel that visitors to Canada would, either consciously or subconsciously, be more encouraged to travel to various locations in Canada by hearing the percentage of sunshine forecast, rather than the percentage of rain forecast. I feel very strongly that our weather forecasters should emphasize the positive rather than the negative.
Sub-subtopic: IMPORTANCE OF GOOD WEATHER FORECASTING