Mr. GARDINER:

Whenever any new information is available, a new pamphlet is published. It is one means of putting out information gathered from time to time through experimental and other work.

Mr. STEWART:

How many of these

publicity editors will the department have when these two are added? Are they appointed by the civil service commission?

Mr. GARDINER:

There are three at

present, and they are all appointed by the civil service commission.

Mr. STEWART:

As to the paid advertisements, about which the minister spoke, would these be prepared by these publicity men or by an advertising agency?

Mr. GARDINER:

In both ways. There

is an advertising agency that prepares some of our advertising, and these men do some of the work as well.

Mr. LOCKHART:

The pamphlets that have been prepared in the past have been very useful in a general way. How is the public reached in order to get these publications across to them? Is it done through co-

3170 COMMONS

Supply-Agriculture-Health oj Animals

operation with the provincial government men who operate in the provinces, or how are these publications put into the hands of the people back in the rural areas?

Mr. GARDINER:

The question that was asked a few moments ago by the hon. member for Lanark I think pretty well explains that. There is in the department a list that has been established comprising the names of officials of agricultural organizations and others who have applied to be placed on the mailing list, members of parliament, members of legislatures and others, and that official list is used as a means of distributing the literature of the department.

Mr. LOCKHART:

Is there a system of

cooperation between the provincial representatives and the federal department? I am just wondering how that has worked out, because I have been asked that question in my own district.

Mr. GARDINER:

There is some cooperation. Wherever provinces indicate a desire to have certain publications distributed, that is done.

Mr. LOCKHART:

Is that in effect in Ontario?

Mr. GARDINER:

Yes; in every province.

Mr. THOMPSON:

I suppose any man engaged in agriculture or any other citizen who so desires may write to the department asking that his name be placed on the mailing list; or is it confined solely to officers of agricultural organizations? Can individual farmers get on this list if they apply to the department?

Mr. GARDINER:

Any individual who has an interest in agricultural matters may apply for and obtain these publications.

Mr. BARBER:

I understand that a list of the publications of the department is com-_ piled and sent out. The minister does not mean to suggest that all the publications contained in that list are sent out free to all those on this mailing list? I was under the impression that this list of publications was sent out and those on the mailing list chose what publications they desired to obtain.

Mr. GARDINER:

There is a list sent out, of which the greater number are distributed free. Some of the more expensive publications are sold, and the department also follows the practice of sometimes selling them in bulk. A considerable number may be sent out for distribution to a particular organization.

Mr. BARBER:

What is the revenue from that?

Mr. GARDINER:

I have not the exact amount, but the revenue is very small.

Mr. STEWART:

The minister said the department used an advertising agency or agencies in certain cases. What agency or agencies are now used for the purpose of departmental advertising?

Mr. GARDINER:

We used Cockfield-

Brown of Toronto until about three or four months ago. I think we have been using the Canadian Advertising Agency of Montreal for the last three or four months.

Mr. STEWART:

You are only using one?