May 4, 1938

LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

The publicity and extension division of the administration branch undertakes the responsibility of servicing the whole department. The work is divided into administration, editorial, exhibits, press and publicity, and lantern slide services. These are the different services given in connection with publicity work. Under administration and editorial is included general administration of the division, editing and proofreading of publications, distribution of publications, duplicating, mailing lists, assembling and mailing of duplicated material, including market

reports, and directing postal and express services for all departmental offices located in the confederation building, which is the main office in Ottawa. The statistics covering 193637 indicate in round figures that 83,000 personal requests were received for publications;

1,036,000 publications were mailed on written request; 353,739 publications were mailed in bulk; 1,542,410 copies of marketing reports were mailed on request-that is, reports which go out daily with regard to prices; 149,120 copies of press notices; 74,560 clip sheets; L3,480 farm notes; 7,903,075 copies of miscellaneous articles; 9,148 stencils cut for mimeographing; 6,140,847 copies printed from mimeograph stencils; 657 multigraph jobs; 2,564,271 copies printed on multigraph; 1,904,194 envelopes addressed. These are the activities in connection with publicity work. During the year one hundred new publications were revised and proofread, consisting of twenty-nine farmers' bulletins, eleven household bulletins, five technical bulletins, twenty-three circulars, thirty-four reports, acts, orders and regulations. That covers largely the publicity work. There were exhibits carried on, press publicity, lantern slide services, and general publications sent out in response to personal requests, which increased 21-6 per cent.

Topic:   DEPARTMENT OF AGRICULTURE
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CON

Grote Stirling

Conservative (1867-1942)

Mr. STIRLING:

An admirable film was shown in British Columbia last winter in connection with the annual meetings of the fruit growers associations. It shows what happens to the apple in England, the production of apples in England, and so on. I do not know whether that came under the minister's jurisdiction. Perhaps it was under the Department of Trade and Commerce.

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LIB
CON

Grote Stirling

Conservative (1867-1942)

Mr. STIRLING:

The minister has referred

to such films, and I suppose they are informative. Can he tell us the range of subjects covered and how they are made available to the public? Is it possible to borrow or hire them for use in various parts of Canada?

Topic:   DEPARTMENT OF AGRICULTURE
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LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

I am not sure that I can give detailed information with regard to the different films available, but the information I have is to the effect that sets of lantern slides are supplied on request for use at agricultural meetings and short courses and in high schools and horticultural societies. Last year 308 sets were lent, and at the meetings where they were shown the attendance was 39,000. Requests for these films are received from all provinces. They are available for exhibition in the different parts of Canada.

Supply-Agriculture-Publicity

Topic:   DEPARTMENT OF AGRICULTURE
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CON
LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

Yes, I think they are exhibited free. I do not think there is any charge.

Topic:   DEPARTMENT OF AGRICULTURE
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CON

Grote Stirling

Conservative (1867-1942)

Mr. STIRLING:

But are they sent out to western Canada express paid?

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LIB
CON
CON

Thomas Langton Church

Conservative (1867-1942)

Mr. CHURCH:

I should like to find out something about this publicity campaign. It seems to- me that since the present minister took control of this department there has been a large increase in publicity for agriculture. Every little new improvement is spread on bill-boards, films, photographs and advertisements in the papers. There must be some overlapping with the provinces. When you look at the details of this item on page 54, with an increase of $7,000, you see that there is nothing less than a standing army in the department. There is a director, an assistant director, a chief of the administration and editorial division, a chief of the exhibits division, an assistant chief and a publicity assistant, an exhibits decorator, clerks, stenographers, office appliance operators, and so on. This overlapping in departments was referred to the other day, where the dominion and the provinces have concurrent jurisdiction, by witnesses before the Rowell commission. There is considerable overlapping between the extension and publicity work done by the federal department and the provinces; I have seen it myself at the Winter fair, and man}' summer fairs as well.

This department is costing a very large sum, ten times the amount spent on the health of the community. Next summer and fall we are likely to have another poliomyelitis epidemic, and nothing done about it by this parliament, but we sit here and vote increases for t'he Department of Agriculture and health of animals, spending some $3,500,000, and about $400,000 for health of humans All the improvements I can see se'em to have been largely done in England in this publicity and extension campaign. The minister went over there and got a good deal of publicity in the papers; he was going to show the farmers of England how to farm, and to sell our produce. Almost every minister we have in this department immediately gets a small standing army of officials around him. No wonder the estimates go up. If we want to vote increased money, let us vote it for public health and let this other stand until the Rowell commission makes its report.

I can tell the minister that there is as much suffering among the farmers of Ontario as in his own province of Saskatchewan. Ontario seems to get very little of this publicity and extension work; it is largely devoted to the other provinces. I ask for some equality of treatment. Last session the hon. member for Parkdale (Mr. Spence) complained about lack of equality of treatment of all provinces in regard bo the expenditures of this department. The Minister of Finance desires to cut down controllable expenditures; but if we are going to increase all these votes for this department, how can the tax rate be brought down? Is there no other province than Saskatchewan where the farmers are suffering? They are suffering all over the country; so are the industrial workers. There is no publicity department to tell us about the poor industrial worker driven out of his home or how he suffers without any aid at all. I am always glad to vote assistance to the agricultural people, but the details given on page 54 show that instead of some retrenchment in these expenditures this publicity expense is growing.

Every year in almost every mail the members get heaps of literature regarding live stock and other matters. I fail to see any coordination with the provincial departments. I think this increase should be struck out, and the department given the same amount as last year. The time is coming when we shall have to change the method of considering these estimates, there should be an estimates committee to meet with departmental officials, as under the municipal system, and where there is an increase in the vote the department heads should be there to justify it. I would not mind this increase if times were good; but having seen the line-up of people the other day who had to pay income tax, and could ill afford to do so, I protest against this increase in this item.

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LIB

Daniel (Dan) McIvor

Liberal

Mr. McIVOR:

I wish to say that the Minister of Agriculture has been doing something. In my constituency, at the request of the chamber of commerce, a service club and a young farmers' club, we have had an experimental substation established. Also in our district we have been trying for years to get a test of our cattle for tuberculosis. This test was put through this year, with splendid success. These are two things I know of that have been a splendid success for the Department of Agriculture.

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CON

Ernest Edward Perley

Conservative (1867-1942)

Mr. PERLEY:

I should like to have an understanding with the minister. He has opened up the estimates rather suddenly; I do not think the committee was really prepared

Supply-Agriculture-Publicity

for it; there are very few hon. members around. When, the supplementary estimates with respect to relief in Saskatchewan were passed before the end of the fiscal year, an understanding was given that when we came to the minister's main estimates opportunity would be afforded for discussing the whole administration of relief in that province. If the minister will state under what item that may be taken up on another day, I am quite prepared to allow this item to pass. In reply to something I said earlier this afternoon the minister stated that the legislation providing for feed, seed and fodder went through this house and these matters were all discussed during the debate on that bill. I hope he did not think that was conclusive. I think we should have a statement from him now on what item we shall have an opportunity to discuss this matter at some other sitting.

Topic:   DEPARTMENT OF AGRICULTURE
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LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

The proper place to discuss it will be on the supplementaries, when money is being provided for that purpose. I did not intend to infer this afternoon that there could not properly be further discussion of the question of seed. The proper place to discuss feed and fodder and relief matters of that kind is when the items for that purpose are going through. This will come in the supplementary estimates, not the general estimates; there is nothing in these estimates which has anything to do with relief.

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CON

Alfred Johnson Brooks

Conservative (1867-1942)

Mr. BROOKS:

In connection with this item I would understand from the minister's remarks that a great many publications are sent out. I should like to ask how these lists are made up throughout Canada; whether these publications are distributed generally in all the provinces; what revisions are made, and at what periods.

Topic:   DEPARTMENT OF AGRICULTURE
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LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

The figures I gave a few moments ago indicate fairly well the way in which the lists are made up. I might just give an illustration again, and what I said a moment ago will be found in Hansard tomorrow. There were 83,182 personal requests received for publications. That list will contain the names of individuals scattered from one end of Canada to the other. There were 1,036,398 publications mailed on personal request and 353,739 publications mailed in bulk. Those would be to organizations of one kind or another. We have on our mailing lists members of parliament and senators, for example; members of provincial legislatures, agricultural organizations of one kind and another, from one end of the country to the other. You can enlarge upon a list of that kind and pretty well make up the mailing list of the department.

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CON

Alfred Johnson Brooks

Conservative (1867-1942)

Mr. BROOKS:

The point I wished to make was this: In connection with dairying, for example, has the department a list of the dairy farmers in this section and a list of the potato growers in another section, and so on? Does the department send out this literature on these particular branches of agriculture to these various sections? I want to know whether there is a list in the department or whether they wait for personal requests.

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LIB

James Garfield Gardiner (Minister of Agriculture)

Liberal

Mr. GARDINER:

All the lists they have are in this particular branch. The first explanation I gave with regard to this expenditure was that this division undertakes the responsibility of servicing the whole department. All the lists that are compiled, for the dairy and other branches, naturally would be in this particular branch, and they would be made up from those who have made personal application and also from official organizations that are known to the department from one end of the country to the other.

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CON

Mark Cecil Senn

Conservative (1867-1942)

Mr. SENN:

I am sorry I was not in the house when the minister made his explanation about these publications. For instance, I am not sure whether he said how many publications there were.

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LIB

May 4, 1938